The wall murals have emerged as important forms of art. They are extensively used indoors and outdoors, for the purpose of decoration. They are easy to use and have the ability to create the effect of expensive paintings. In fact, they are widely used as substitutes for paintings. The increasing demand for wall murals has brought affected their prices. This is evident from the availability of the murals at discounted prices. The discounts can also be attributed to the number of companies selling the murals, at retail stores or online.
These companies sell wall murals 50% to 80% less than the retail price. The discount extends to ordinary or simple wall murals to those created by the top designers and manufacturers .The discounts are mainly on the pieces from the existent stock of the companies. They are taken from the inventory and sold at a lower price.
Some of the discounts are season specific. There are sales at certain fixed periods of the year. Spring is considered to be the time for decoration and the murals are sold at discounted prices during this season.
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Certain companies use discounts as their marketing strategy. These companies probably lack the expertise or personnel to sell murals at retail prices. They appeal to customers and try to entice them with the low prices they offer on the murals. If the company does not have a pattern, desired by the customer, it makes provision for the mural of the same design, at a discounted price. If the customer is not satisfied with the purchase, he can return the mural and get the money refunded.
The discounted wall murals, though a little inferior in quality, give value to the customers and are popular. The murals satisfy the decorative need of the customers, during the special seasons.
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